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Archive for July, 2011

Hello and Happy Summer!  It seems like just yesterday we were buried under 2 feet of snow and here we are dealing with record breaking heat.  We’ve been crazy busy at 20 Twenty Graphics, between moving our offices to Eatontown and keeping up with our client’s marketing needs the summer has really been sizzling.  I’m happy to say that we are all settled in and it’s like we’ve been in our new offices forever!

With everything going on this summer, our clients are still fully focused on their websites and marketing goals.  We’ve recently launched a new website for Design Floors www.dhfloors.com and new sites are in the works for a few of our other clients, while we continue to do website updates and content creation for others.  While we are speaking about websites there is a misconception about launching a website and automatically having tons of visitors, or hits as the term goes. Believe it or not, your website needs (and deserves) some promotion in order to be an effective selling tool for your company.  I like to think of my website as a bag of Tortilla chips.  They’re good by themselves, but what makes them even better are the things that go with chips, like salsa, guacamole, jalapeno peppers and nacho cheese sauce – is your mouth watering yet?

In this newsletter, I’m going to show you how you can have all that…& a bag of chips! 

Everyone is buzzing about SEO, SEM, social media and various other online marketing these days.  But where do you start & what is the most effective way of bringing traffic to your website?  If you go back to my example of your website being a bag of chips, they always taste better with a few sides to go with them.  Let’s start with SEO, or in this example we’ll say salsa.  You need to have a clear goal with regard to where you want to be within the organic results of a search engine.  Maybe page one or two is your initial goal.  But how do you get there?

Try adding some guacamole to your chips, or should I say a blog.  No website should be without a blog.  Blogging is one of the most effective ways of increasing your website’s SEO and can increase traffic to your website by as much as 55%.  It also helps establish you as an expert in your field and provides your readers with valuable insights and information.  Many of my clients do not want to attempt blogging.  They claim they don’t know what to write about, but there are many sources for content that you can tap into and if you are offering your readers something of value, blogging will be a snap once you get started.  In addition to blogging some other online methods of increasing traffic & SEO are social medial marketing through sites like Facebook, LinkedIn and Twitter to name a few.

So far we have chips (website), salsa (SEO) and guacamole (Blogging/Social Media Marketing).  Once you have accomplished bringing more traffic to your website through blogging and various other social media marketing then you can add the jalapeno peppers, or should I say nurturing and tracking those leads and converting them into customers.  How do you do that?  One of the most effective ways of capturing your website visitor’s information is to provide landing pages where they can fill out a form to gain access to whatever you are offering them.  For example, you might run an online campaign with e-mail, through your blogging and on Facebook for a free white paper on a topic that is compelling and important to your customer.  When the visitor clicks on the offer, they are directed to a landing page where they fill in the form (usually email address and name and possibly a question about their interest).  Once they submit the form, the white paper is made accessible to them.  Presto! You now have a new lead and their contact information so you can follow up and convert this lead into a new customer.

But no order of Nachos Grande would be complete without the cheese sauce!  One of the most important parts to optimizing your website is analyzing your results and making necessary adjustments.  There are several online analytics that you can take advantage of, the most widely used being Google Analytics.  Once you know how your visitors are finding you on the internet, what search engines they are using, the phrases they are searching for you with then you can determine if you need to adjust your campaign and your offerings to continue to increase traffic and generate even more leads.

Truthfully, if your goal is to become #1 on an organic search engine, then you need to rethink your goal.  What you should be looking for is to increase traffic, generate leads and covert them to sales.  By improving your sales process through building offers and landing pages, blogging and social media, your website will go from a stale bag of chips to a lead-generating, sale making plate of nachos with all the ingredients and flavor you’ve been craving.

If you need help with optimizing your website and generating more leads, contact 20 Twenty Graphics today.

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