Archive for January, 2011

New Year New Goals

What are your goals for 2011?

Many people make New Year’s resolutions at the beginning of every year only to find that after the first week those resolutions have long since been forgotten.   When making a resolution we always have the best of intentions to stick with it, to see it through to the end and improve personally and make better our overall situation.    Good intentions, right?  Well you know what they say about good intentions…

 Instead of making a New Year’s Resolution, why not just make a list of where you were last year, both the good and the bad, then list your GOALS for 2011.  It’s much easier to make the changes necessary to meet your goals because it’s a more positive mental picture than denying yourself something in a resolution (and we all know that our resolutions are always about the negative).

 When I first started 20 Twenty Graphics I wasn’t consciously aware that I was doing it, but at the end of my first full year, 2009, I created a document that I used for reference to update my team on what we had accomplished, what our difficulties were and what our goals for 2010 would be.  Recently, I pulled that document out, dusted it off and reviewed what our goals had been for the year and realized that 90% of what I put in writing as a goal for the year was actually accomplished!  I was completely amazed by this discovery, as I sure wasn’t focused on it every day, week or month. I wasn’t referring to the list of goals throughout the year; however, just by virtue of committing to it in writing, I seemed to have been able to lead my team to victory at the end of 2010.  This is a great feeling!

So, needless to say, instead of making any New Year’s Resolutions I put together a new list of goals for 2011.  Now, what does this have to do with marketing, sales or anything?  By experiencing this phenomenon myself I wanted to suggest that having written goals for the year, whether they are personal, or business goals can be an effective tool in your arsenal for success.

Identifying your goals for the year will give you more focus and provide a road map to the things that you want to accomplish.  For instance, if your goal is to increase your sales give yourself a specific plan of action, listing the things you will do to accomplish this goal.  Follow that list and you will be surprised at the end results.  Your marketing goals for the year should be identified in the same way and through very targeted and specific programs, both online and traditional you will achieve success.  Many of my clients come to me with ideas of what kind of marketing they want to do, but rarely do they identify exactly what their goal is and what they hope to accomplish BEFORE they decide what kind of marketing they would like to do.  Ask yourself first, “What are my goals?” and then map out your strategy for success and come the end of 2011 you will be pleasantly surprised by how much you actually accomplished.

20 Twenty Graphics is here to help with all of your New Year’s sales and marketing goals.  Call us today for a free marketing analysis.


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