Archive for October, 2010

Fall is a great time of year with the crisp, cool weather, the beauty of the falling leaves, and of course – Halloween!  My favorite holiday since I was a kid, Halloween is such a fun, spooky celebration of monsters and all things scary.  Throw in lots of candy and running around the neighborhood with your friends and it’s definitely the perfect holiday!  Now that we are adults (most of us) and working in our chosen professions, Halloween takes on a different meaning.  Since marketing is my focus, I thought that I would put an interesting perspective on the different Marketing Monsters to beware of and why you should do everything you can to avoid that one Haunted House on your block! 

All of us have been bitten by the one marketing vampire that seems to suck the life right out of a well-designed and executed marketing piece – the typo.  Your brochure, website, or PR story can be the best thing you’ve ever done, but if there are typos in it all of your hard work is for naught.  It’s worth the extra time to review your proofs as if it’s the first time you are seeing it.  Make sure that everything you do has been proofed by several sets of eyes and not the spooky ones peeking out from behind a tree in the night. 

Another marketing monster that we experience is every bit as frightening as Frankenstein himself!  This monster lumbers around, shaking your whole office and destroying everything in its path – yes, it’s the deadline.  Deadlines that are unrealistic cause us to rush to do things wrong.  It wreaks havoc on the quality of your marketing and puts you in a position where you are compromising your marketing message to make a date.  Just because your deadlines seem far away doesn’t mean they are – take the time to check your calendar way in advance and do some forward planning so that you can be sure Frankenstein is far from stomping on your marketing plans. 

Trick or treat, smell my feet, give me something good to eat!  If you remember ringing your neighbors doorbell and singing this little ditty, remember that you are asking for a treat and you are most likely getting a yummy piece of candy.  You don’t get the candy if you don’t ask for it.  The same holds true for referral business.  You don’t get referrals if you don’t ask for them.  Remember to always ask your satisfied customers for the contact information of any associates they have that might benefit by utilizing your products and services. 

Do you excel at lead generation only to find out the leads you have generated are not really your buyers?  Is your mailing list full of zombies?  Bad lead generation does not make a sale, therefore you must carefully consider how you are going to go after your customers and whether or not the forum you choose is going to provide you with enough leads to justify the expense.  Setting goals for your lead generation campaigns, tracking the results and adjusting the campaign as necessary, is a must to stay clear of zombie sales leads. 

Speaking of monsters and zombies, have you seen your slashed marketing budget lately?  Does it resemble something that has been massaged by the infamous Freddy Kruger?  Are you having a budget “Nightmare on Elm Street”?  Unfortunately, the past few years have seen marketing budgets that don’t resemble the ghosts of marketing budgets past.  Because there are fewer dollars to spend, you have to avoid the marketing gremlins that will surely show themselves if you try to spend your valuable marketing dollars without a plan.  Setting marketing goals and having a plan to achieve those goals is what will separate successful marketing campaigns from those that look more like the headless horseman.  Don’t cover your eyes up like a mummy in distress!  Start planning now for your future marketing campaigns and call 20 Twenty Graphics to help you determine what your goals are and how to proceed in order to achieve those goals and we’ll help you keep the Marketing Monsters at bay. 



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