Archive for May, 2010

April was a busy month for all of us in the new home building industry, with the Atlantic Builders Convention in Atlantic City and the SAM Awards event that kicked it all off, we seemed to have hit the ground running and haven’t stopped since.  As Chairperson of the SAM Committee, planning an event of that nature takes time, patience and plenty of help.  As part of the package I get to address the over 400 attendees of the SAM Awards (see photo below) with a welcome message and I get to thank all of our sponsors, judges and attendees. 

The night was fantastic and I want to congratulate all of the winners and participants on their awards and recognition.   Earlier that day I was awarded the Associate of the Quarter Award for the 1st Quarter of 2010 by the NJBA at the Board of Directors Meeting.  As most of you know I am a “fly under the radar kind of girl” and being recognized at the state level for my Association work was such an honor.  I truly appreciated it.

One of the things that I realized while at the convention is that there is great power in word of mouth referrals.  While advertising, direct mail and traditional marketing of your company’s products and services is necessary, especially now, referrals are a powerful source of sales for most businesses and what you need to do to receive those referrals is sometimes not apparent when you are spending your time doing everything else.  Here are a few ways to maximize your referral business while maintaining great relationships with your current customers.   

Focused on Your Success,

Stephanie Shaffery, Owner, 20 Twenty Graphics

Do you have a customer that is pleased with your work and gives you repeat business?  The next time you complete a project for them you need to ask them if they are happy with the products and services that you provided and then ask them for five referrals that they think would benefit from your company’s services.  Make sure they give you the names and contact information.  Then you can contact these new referrals and tell them how much your original customer has benefitted by using your product or service.  Where else can you get five new potential clients for free!!!  Just ask the question and you might be surprised by the answer.

Make it a habit of asking for a referral.  Part of your standard client meeting or presentation should always be to mention or inquire about referrals.  If asking for referrals becomes a standard part of your meeting repertoire it will become second nature.  Bring it up at a time during the meeting when the client will be open to providing you with referrals.  Learn to do this and you could increase your contacts by significant numbers.  Also, when working with new customers, you can make sure they know you will expect referrals up front by preparing them with a simple statement like, “If I do a great job for you on this project, which I will, you will provide me with five referrals.”  This statement can solidify for your client that they chose well in doing business with you and they will be happy to refer you to others.

Did you ever hear the phrase “Pay It Forward”?  It’s not just a movie with Helen Hunt.  This is a real concept that many people have experienced.  By giving referrals you will also get referrals.  It’s simple to provide referrals to a colleague that you are doing business with and in return they can provide you with referrals for those seeking your products or services.  It’s a very basic form of networking and can be very effective in generating referral leads.

No matter which method of referral lead generation works for you there are a couple of basic things you must always do when receiving referrals.  Always thank the person doing the referring.  Whether you do it in person or with a personal thank you note (or both), they will be more willing to continue to refer if they feel you appreciate their effort.  Also, always deliver on your promises to your clients, customers and colleagues.  By doing what you say you are going to do – every time – you are solidifying your referral network and you will continue to be successful as a result.

The power of the word is very strong.  If you learn to harness that power and use it (not abuse it!) you will most definitely experience more solid relationships with your existing customers and be able to build foundations with new ones as a result. Contact 20 Twenty Graphics today at 732.578.8499 for more compelling and cost effective sales and marketing tips and strategies. 


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20 Twenty Graphics is now offering a New Busines Start Up Package and Existing Business Makeover Package for those who have seen opportunity in this newly emerging economy.  According to Stephanie Shaffery, Owner of 20 Twenty Graphics, “Many of our business partners and contacts have lost their jobs due to downsizing in the past two years.  Many of them have the opportunity and the means to start their own companies and a lot of them are doing it.  As a response to the overwhelming demand, we are currently offering marketing packages for new business start ups to help them launch their corporate identity.”  

The package includes a one hour consultation, logo design, stationary design including a business card and a basic website.  “Our New Business Start-Up Package contains everything an entrepreneur needs to be well on their way to a successful venture,” Shaffery continues.  In addition to New Business Start-Up Packages, 20 Twenty Graphics is offering existing businesses a chance to update their image with their exclusive Existing Business Makeover.  This product will offer existing businesses the same one hour consultation, a logo redesign, new stationary package design with a business card and an existing website makeover.  In the past, too many companies did not have to pay attention to their marketing, as sales and customers were plentiful.  Now the time has come to put your best foot forward by updating your brand image.  

While it’s difficult to see opportunity through a haze of mediocre media press of the current economy, however, this is the perfect time for savvy entrepreneurs to start a business.  It’s also the perfect time for business owners who haven’t updated their look or marketing plans to revamp.  It’s only a matter of time before the recovery starts to take shape, and the current signs are all pointing in that direction.  The companies who have the foresight to prepare ahead of time will come out on top.  

Don’t miss this unique opportunity to give your company a makeover, or start your new venture with a professionally designed identity and website.  In addition to corporate branding and graphics, 20 Twenty Graphics designs various signs, sales environments and also helps their clients with advertising and eMarketing services.  For more information about 20 Twenty Graphics please visit their website http://www.20twentygraphics.com/  

Stephanie Shaffery
Owner, 20 Twenty Graphics
1433 Highway 34, Suite B6, Wall, NJ  07727

20 Twenty Graphics combines award winning graphics ability with vast marketing knowledge to create lasting impressions that motivate your buyers. Give your sales a boost with unique and cost effective marketing programs by 20 Twenty Graphics.

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